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Ted Tatos

Consultant to the Firm

Education

M.S., Statistics with a focus in Econometrics, Univ. of Utah. Thesis published in Intellectual Property Damages: Guidelines and Analysis, 2004 Supplement – Applying Statistical Analysis to the Market Approach

B.A. Duke University, Economics/Psychology.

Work Experience

Empirical Analytics (Director), 2010-2019

Wasatch Economics (Director), 2008-2010

North Harvard Group (Consultant), 2006-2008

LECG, LLC (Managing Economist), 1997-2000, 2001-2006

DynCorp, HealthCare Information Technology Services (Statistical Analyst), 2000

Testimonial Experience

U.S. District Court

State Court

Administrative Law, Arbitration

Public Utilities Commission

Services

Antitrust

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September 17, 2019

1-800 Contacts, Inc. v. Lens.com, Inc.

In this case, Plaintiff 1-800 Contacts alleged that Lens.com and its affiliates had bid on its trademarked keywords on Google and Bing search engines.

Ted Tatos was retained by Lens.com to analyze bidding, impressions, and click-through rates on allegedly infringing advertisements. He was also asked to respond to Plaintiff’s experts with regard to likelihood of confusion. Mr. Tatos submitted a declaration and an expert report in the matter and gave deposition testimony.