|
Home » Briefs » 1-800 Contacts, Inc. v. Lens.com, Inc.

Services

Econ One’s expert economists have experience across a wide variety of services including antitrust, class certification, damages, financial markets and securities, intellectual property, international arbitration, labor and employment, and valuation and financial analysis.

Resources

Econ One’s resources including blogs, cases, news, and more provide a collection of materials from Econ One’s experts.

Cases and Engagements

Get an Inside look at Economics with the experts.
Consultant to the Firm
Education

M.S., Statistics with a focus in Econometrics, Univ. of Utah. Thesis published in Intellectual Property Damages: Guidelines and Analysis, 2004 Supplement – Applying Statistical Analysis to the Market Approach

B.A. Duke University, Economics/Psychology.

Empirical Analytics (Director), 2010-2019

Wasatch Economics (Director), 2008-2010

North Harvard Group (Consultant), 2006-2008

LECG, LLC (Managing Economist), 1997-2000, 2001-2006

DynCorp, HealthCare Information Technology Services (Statistical Analyst), 2000

U.S. District Court

State Court

Administrative Law, Arbitration

Public Utilities Commission

Share this Article
September 17, 2019

1-800 Contacts, Inc. v. Lens.com, Inc.

In this case, Plaintiff 1-800 Contacts alleged that Lens.com and its affiliates had bid on its trademarked keywords on Google and Bing search engines.

Ted Tatos was retained by Lens.com to analyze bidding, impressions, and click-through rates on allegedly infringing advertisements. He was also asked to respond to Plaintiff’s experts with regard to likelihood of confusion. Mr. Tatos submitted a declaration and an expert report in the matter and gave deposition testimony.

Latest Related Resources and Insights