Surveys play a crucial role in intellectual property litigation by providing empirical evidence and insights into consumer perceptions, behaviors, and market dynamics. These surveys are designed to gather data on various aspects related to trademarks, copyrights, patents, trade dress, and other forms of intellectual property.

Econ One’s experts have experience designing surveys in patent, trademark, false advertising, trade secret, and class action disputes. Econ One’s experts were among the first professionals to design surveys for use in patent cases and have been designing patent surveys for demand and usage of patented features ever since, making this experience a unique asset to any engagement. By combining survey expertise with economic damages analysis skills and extensive knowledge of intellectual property issues, our experts provide a thorough understanding of the issues in clients’ cases.

Econ One’s experts have designed and rebutted surveys in both patent and Lanham Act cases. They design, execute, and testify on surveys that measure demand for and usage of patented features as well as surveys that assign consumer economic value to the features under examination. They also design and testify on trademark surveys that include studies for confusion, genericism, dilution, secondary meaning, fame, and false advertising. Econ One’s experts conduct surveys that stand up to the courts’ established standards for design, execution, and analysis. They conduct surveys nationally, collecting data online, via telephone interview, mall intercept, and mail surveys.

By designing and testifying on surveys that complement and integrate with your larger damages case strategy, Econ One’s experts ensure clients’ data is appropriately gathered and statistically analyzed for a supportable damages calculation.